| How does the ATM Process work? |
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•The customer inserts his bankcard in the
ATM and requests a withdrawal.
•The ATM dials a toll-free number to
contact the appropriate network such as Star® Plus® or Cirrus®,
which then contacts the customer’s financial institution.
•The customer’s funds are verified by
their financial institution.
•If funds are available, the transaction
is approved and the customer receives cash from the ATM.
•The withdrawal amount and the surcharge
are debited from the customer’s account.
•The transaction is processed through the
Federal Reserve’s automated clearing house.
•Both the surcharge and the withdrawal
amount are electronically deposited in the ATM owner’s account |
What are the
benefits of having an ATM? |
•More than 150 million Americans carry an ATM card and they
conduct more than 12 billion ATM transactions per year. Having
an ATM in your establishment means customers don’t have to leave
the premises to get money. Studies show that between 25%-35% of
cash withdrawn from an ATM is spent at the same establishment.
•Reduce your costs associated with credit
card terminal fees and bad checks. You will generate income
instead of paying any credit card terminal fees because you keep
the income from the fee charged at the ATM (usually $2.00-3.00).
Almost every customer will have an ATM card and will no longer
need to write checks for purchases. Instead, they will use the
ATM, eliminating your concern over bad checks and bounced check
charges.
•Convenience. Why go down the street, or
make two stops when you can go one place at get everything done
there? Customers build loyalty and are very aware of the
services you provide. Offering them more services at your
location increases the likelihood of them returning to your
location when they need something.
•Save time. Yours! You will no longer need
to take time to run debit transactions yourself. You will not
have to restock items if a client is declined. (They would be
declined at the ATM, long before they get to the register.) You
will not have to explain why the customer was declined or be
asked to run the transaction again. |
What are the main reasons
I could benefit from owning or leasing an atm? |
Allows your customers
access to their available cash from their debit, bank and credit
cards.
Keeps your customers in-house so they don’t leave your location
to get cash from a different ATM nearby.
Increases retail sales by up to 25%-35% of the amount withdrawn
from your ATM.
Reduces or eliminates the need to accept checks.
Reduces credit card usage and credit card fees and expenses.
Generates store traffic from walk by traffic.
Increases your customer satisfaction and loyalty. |
My company accepts credit
cards - Is it still worthwhile to place an ATM Machine?
|
Absolutely! This will not only put
available cash in the hands of your customers, but it will also
help save you money on your credit card processing fees. |
| My ATM Machine
is not working. What do i do? |
| Please select the
Technical Support
option from the menu bar and select whether to try troubleshoot
the problem on your own, or complete the
Technical
Support Form. Remember that you can contact us at 1 (800)
937-6615 should you need to speak to a live technical support
represenative. |
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